Associate Director, Direct Marketing & Participation - University Advancement

Location SAINT LOUIS, MO 63105&xa;&xa; Scheduled Hours 37.5 Position Summary The Associate Director of Direct Marketing & Participation will manage the development and execution of a sophisticated, omni-channel campaign schedule aimed to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. In addition to coordinating the day-to-day aspects of our direct marketing appeals, this role will partner closely with Philant…

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.