Brand and Content Director

Department: Marketing Reports To: VP, Sales & Marketing Location: Remote or hybrid - work hours are in ET and are generally 9 am to 5:30 pm M-F Employment Type: Full-time 40 hours/week Position Summary The Brand & Content Director owns brand, content, and social media strategy across all Guidewell Education brands — including Applerouth, ESM Prep/College MatchPoint, Guidewell Global, mbaMission, and Reach Summer Academies (as well as associated subbrands) - our tutoring, test prep, counseling, …

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.