CRM Program Marketing Manager (Remote)

Job Description The CRM Program Manager will lead strategy and execution for email, push, and SMS communications that increase customer engagement in the home and mortgage space. This role will manage lifecycle campaigns from planning through measurement, using performance data to improve customer communications. You will partner with product, marketing, analytics, and other stakeholders to deliver coordinated, personalized experiences. This is a remote position. You will report to the Manager,…

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.