DTC Email & SMS Marketing Manager (Shopify Klaviyo)

Are you ready to turn clicks into community and browsers into brand loyalists? Zulay Kitchen is on the hunt for a data-driven, creative-minded DTC Email & SMS Marketing Manager to take the reins of our retention strategy. This isn’t your typical "send a newsletter and call it a day" role; we are looking for a lifecycle architect who can design, build, and optimize the entire customer journey. From crafting high-converting welcome flows to executing sophisticated win-back campaigns and maximizing long-term customer lifetime value, you will be the voice that connects our products to millions of kitchens across the country.

Working at the intersection of creativity and performance, you will partner closely with our growth and creative teams to transform our Klaviyo ecosystem into a powerhouse of personalized communication. This is a high-impact, remote position perfect for an ambitious professional who thrives on experimentation, loves diving into Shopify data, and knows how to balance brand storytelling with rigorous A/B testing. If you are obsessed with the psychology of the customer journey and want to play a pivotal role in scaling a fast-growing, vibrant e-commerce brand, we want to hear from you. Join the Zulay family and help us build a retention program that sets the industry standard.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.