Expert Decision Support Analyst – CRM Campaign Management Lead (Hybrid – Michigan)

Acxiom is seeking an Expert Decision Support Analyst to support General Motors’ Customer Engagement and Marketing organizations by planning and executing personalized, cross-channel customer campaigns and journeys. This role partners with marketing stakeholders, Marketing Operations, GMIT, Privacy, agencies, vendors, fulfillment teams, and other execution partners to translate business needs into accurate, scalable campaign solutions. The role combines strong CRM and database-marketing expertis…

Data drives every decision we make. As a member of our analytics team, you will help us unlock the value hidden in our data. You'll build models, create dashboards, and present findings that directly influence our strategic roadmap.

Requirements

• Strong proficiency in SQL and data visualization tools (Tableau, PowerBI).
• Experience with statistical programming languages like R or Python.
• Ability to derive actionable insights from large, complex datasets.
• Strong mathematical background and analytical thinking.
• Experience with data warehousing and ETL processes is beneficial.
• Degree in Statistics, Mathematics, Economics, or a related field.