Lead Marketing Strategist - Member Retention and Engagement

Company : Highmark Health Job Description : JOB SUMMARY This job leads integrated member retention marketing strategies designed to improve health plan renewal, reduce voluntary disenrollment, strengthen member engagement, and increase lifetime value. The role develops data-driven, personalized communications and experiences across the member lifecycle, with particular focus on onboarding, benefit utilization, satisfaction, renewal, and at-risk member intervention. The position analyzes member …

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.