Lifecycle Marketing Lead

Are you ready to shape the future of work by driving engagement for the world’s largest HR professional society? As the Lifecycle Marketing Lead at SHRM, you will step into a high-impact role where you act as the engine behind our most critical marketing initiatives. This is an incredible opportunity for a forward-thinking professional to own the end-to-end journey of our audience, translating complex data into seamless experiences that guide members from their first interaction to long-term advocacy. You won’t just be managing campaigns; you will be architecting the pathways that connect HR professionals with the products, events, and resources they need to thrive.

In this role, you will work closely with our leadership team to build, launch, and optimize sophisticated marketing programs that span the entire lifecycle—from the initial spark of acquisition to the vital stages of retention and reactivation. We are looking for a creative strategist who is energized by the challenge of turning insights into action and who thrives in a collaborative environment where every campaign is an opportunity to innovate. If you are passionate about digital marketing, eager to master the art of audience segmentation, and ready to make a tangible impact at a global organization, we invite you to help us define the next chapter of the SHRM member experience.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.