MARCOM - Marketing Analytics and Optimization Specialist

Cedarville University invites applicants for the position of Marketing Analytics and Optimization Specialist. This is a full-time, exempt staff position in the Web Services Department within the Marketing and Communications Division. This position reports to the Executive Director of Web Strategy and Marketing Technology and works 2,080 annual hours. This position is primarily on campus in an office setting with some remote work possible. The Marketing Analytics and Optimization Specialist uses…

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.