Marketing Data Analyst (Hybrid Worcester, MA)

Are you a data storyteller looking to launch your career at a Fortune 500 company? The Hanover Insurance Group is seeking a curious, detail-oriented Marketing Data Analyst to join our dynamic Corporate Marketing and Communications team in Worcester, MA. In this hybrid role, you will be the backbone of our marketing intelligence, transforming raw data into actionable insights that shape how we connect with our customers. This is an incredible opportunity for a recent graduate or early-career professional to sharpen their analytical skills while making a tangible impact on our brand’s growth and strategic direction.

As our Marketing Data Analyst, you will do much more than just crunch numbers; you will be a vital partner in maintaining the integrity of our marketing ecosystem. You will take ownership of recurring reporting, refine our contact data quality, and collaborate on exciting ad-hoc projects that inform our cross-functional marketing campaigns. If you thrive in a fast-paced, collaborative environment and are eager to turn complex datasets into clear, compelling narratives, we want to hear from you. Join us at The Hanover, where your analytical expertise will help drive the future of our marketing success.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.