Product Marketing Manager - Business & Government

Are you ready to shape the future of learning for the organizations that power our world? At Blackboard, our Business & Government (BizGov) segment is a high-growth frontier where we provide elite enterprise learning platforms to federal agencies, state and local governments, and global corporations. As a Product Marketing Manager, you will step into a dynamic, fast-paced environment where you don’t just market software—you solve complex challenges for mission-critical organizations. This is a unique opportunity for an ambitious professional to master the nuances of specialized procurement, compliance-driven storytelling, and high-stakes market strategy, all while working remotely with a team that values innovation and fresh perspectives.

In this role, you will be the bridge between our cutting-edge technology and the unique needs of our BizGov clients. We are looking for a storyteller who can translate technical compliance requirements into compelling value propositions that resonate with government and corporate leaders. You will dive deep into market research, craft impactful messaging, and collaborate across departments to drive growth in a segment that is rapidly evolving. If you are a strategic thinker who thrives on autonomy and wants to make a tangible impact on how the world learns and trains, we want to hear from you. Join us at Blackboard and help us define the next chapter of enterprise education.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.