Senior Digital Marketing Specialist - Paid Social (I)

Are you ready to turn your passion for social trends into a high-impact career? At Ally Financial, we don’t just offer jobs; we cultivate a community where your unique perspective and digital fluency are the keys to our collective success. As a Senior Digital Marketing Specialist focused on Paid Social, you will step into a fast-paced environment where your creativity meets data-driven strategy. You won’t just be managing campaigns—you’ll be shaping how we connect with millions of people, helping them achieve their financial goals through innovative, engaging, and human-centric digital experiences.

In this role, you will be at the heart of our Marketing team, working from our vibrant headquarters in Charlotte, NC. We are looking for an ambitious professional who thrives on the pulse of social media platforms and loves the challenge of optimizing performance in real-time. Whether you are analyzing audience insights or crafting the next big campaign, you will be supported by a culture that prioritizes your professional growth and personal well-being. If you are a strategic thinker with a hunger for growth and a desire to make a tangible impact at a company that truly values its people, we want to meet you.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.