Senior Engagement Marketing Manager

At Pathstream, we believe that the frontline workforce is the heartbeat of the global economy, and we are on a mission to unlock the untapped potential within every employee. As our Senior Engagement Marketing Manager, you will step into a pivotal role reporting directly to the Head of Product and Lifecycle Marketing, where you will craft the narratives that empower professionals to bridge the skills gap and accelerate their career trajectories. If you are passionate about the intersection of education, technology, and human potential, you have found your professional home.

This is a unique opportunity to own the end-to-end lifecycle of our learners, transforming how they interact with our platform and ensuring they achieve their professional aspirations. You will design and execute data-driven engagement strategies that turn casual users into lifelong learners, all while working in a flexible, collaborative environment that values your creative voice. Whether you are working remotely or joining us in our New York office, you will be an essential architect of our growth, helping to shape a future where every worker has the tools they need to excel in an ever-evolving tech landscape.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.