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Blackboard
Blackboard

Senior Growth Marketing Manager - Business & Government

Marketing
1 week, 5 days ago

Description Senior Growth Marketing Manager – Business & Government Remote - United States About the Role The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline — and a critical connector between acquisition and the post-sale customer journey. Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation…

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

  • Experience with digital marketing tools and social media platforms.
  • Strong copywriting skills and ability to create engaging content.
  • Analytical mindset with familiarity in SEO/SEM best practices.
  • Excellent communication and collaborative team-work skills.
  • Degree in Marketing, Communications, or a related field preferred.
  • Proficiency in Google Analytics and basic design tools like Canva.

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