Sr. Director, Product & Audience Marketing

Are you a strategic visionary ready to shape the future of homeownership? At New American Funding, we are more than just a nationwide mortgage lender; we are a team of innovators committed to turning the dream of owning a home into a reality for families across the country. As our Sr. Director of Product & Audience Marketing, you will step into a high-impact leadership role where your insights will directly influence our product evolution and brand trajectory. If you are a results-driven professional who thrives on crafting compelling narratives and driving market growth, we want you to help us redefine the mortgage experience.

In this pivotal role, you will lead the charge in defining our audience segments and driving product marketing initiatives that resonate in an ever-evolving financial landscape. You will collaborate with cross-functional leaders to translate complex product offerings into clear, exciting value propositions that empower our customers and strengthen our market position. Whether you are working remotely or joining us at our vibrant hubs in Santa Ana or Austin, you will have the autonomy to build, test, and scale strategies that make a tangible difference. We are looking for an ambitious leader ready to take ownership of our marketing ecosystem and help us set the industry standard for excellence.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.