Sr Product Marketing Manager

At Planera, we are on a mission to drag the construction industry into the modern age by replacing clunky, decades-old software with a sleek, visual, and collaborative whiteboard-based platform. We are looking for a visionary Sr. Product Marketing Manager to join our fast-growing team and help us tell the story of how we are fundamentally changing the way the world builds. If you are passionate about taking complex technical challenges and turning them into intuitive, high-impact narratives, you will thrive in our dynamic, remote-first environment.

As our Sr. Product Marketing Manager, you will sit at the intersection of our product, sales, and customer success teams, acting as the primary voice of our brand. You will own the go-to-market strategy for our platform, crafting compelling messaging that resonates with everyone from office-based project managers to field crews and high-level executives. This is an incredible opportunity for a creative strategist to make a massive impact in a massive industry, helping us shift the construction world from outdated legacy tools to the future of collaborative planning.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.