VP, Customer Lifecycle Marketing

Blue Yonder Job Title: VP, Customer Lifecycle Marketing Synonymous Job Title: VP, Marketing Location: US - Remote Overview: Blue Yonder, a global leader in supply chain management, is seeking a Vice President, Lifecycle Marketing to design and lead a new, cohesive function responsible for how we communicate with customers across their entire journey with Blue Yonder. Today, customer-facing marketing activities are fragmented — split across several business organizations — with no single owner o…

Joining our marketing team means you'll be at the forefront of our brand's growth. You will collaborate with cross-functional teams to design, implement, and track performance-driven campaigns that resonate with our global audience. We value creativity, data-backed decision-making, and a passion for storytelling.

Requirements

• Experience with digital marketing tools and social media platforms.
• Strong copywriting skills and ability to create engaging content.
• Analytical mindset with familiarity in SEO/SEM best practices.
• Excellent communication and collaborative team-work skills.
• Degree in Marketing, Communications, or a related field preferred.
• Proficiency in Google Analytics and basic design tools like Canva.