In a job interview, you can't control which questions get asked or how many other candidates applied. What you can control is how prepared you are. Thorough preparation doesn't guarantee you the job — but it significantly raises the odds.
Deep research sounds like: "I noticed you expanded into the German market last year — I'm curious whether that's changed how the marketing team thinks about localisation." Before any interview, know what the company does and how it makes money, its main competitors, recent news, and the specific team you'd be joining.
Highlight every responsibility and requirement. For each one, think of a specific example from your university, part-time work, or personal projects that demonstrates you can do that thing.
Most graduate interviews include competency questions. The STAR framework: Situation (set the context), Task (what did you need to achieve?), Action (what did YOU do?), Result (what was the outcome — quantify if possible). Prepare answers for working under pressure, solving problems, teamwork, conflict, showing initiative, and making a mistake.
Connect something specific about the company to something specific about your interests or goals. "I've been following your work on sustainability reporting since reading your 2023 annual review" is far stronger than generic admiration.
Good questions: "What does success look like in this role at six months?" / "What are the biggest challenges facing the team right now?" / "What career paths have people in this role typically taken?" Avoid asking about salary or benefits in a first interview.
Send a short thank-you email within 24 hours. Two or three sentences thanking them and reaffirming your interest. Most candidates don't bother — this immediately distinguishes you.
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